The lockdown has been a blessing to me and to a lot of the country. It made me refocus, after all, what the hell else could I do. I was in a trance, go to work, complete whatever tasks were put in front of me, then at some point go home. No real progress. Then along comes, Corona Virus and the world changed. Suddenly, massive change. Our company had to go completely virtually. No, unfortunately, we were not deemed essential, although our clients would disagree. Fortunately, we are a Mar-tech company at heart and we were already working a few days a week from home. The list of new demands was immense. There was no way all of these tasks would be completed each day. Plus, a lot of people were just giving up and shutting down completely.
Do as much as you can.
As crazy as it may sound, we can still do a lot right now to build our futures. It’s our choice to plan our future. I committed early on work tirelessly while the rest of the country ate Cheetos and watched #Netflix. You still have time to do the same. Start now and let’s see who comes out in better health, financially, mentally, and physically.
Will your business be better or worse positioned after the lockdown?
The greatest opportunity is always during times when no one thinks there is an opportunity. It’s hard to grow exponentially when the market is going perfectly. Entrenched competition has more resources and tends to eat up the market share. Now, these giant companies are hurting, their economy of scale is working against them so it’s a wide-open playing field for many businesses. These disruptions provide windows for smart businesses and individuals to grow and all you need to do is keep working. If that means work from home, then so be it. Business and life is a marathon and if all of the runners stop except you, then you can walk to victory.
Set Some Strategic Goals Now.
There are some concrete steps that you can be taking right now to ensure the viability of your business. Setting strategic goals and begin to put things into practice today. Do it especially if you are not ready, put it on the schedule. Plan way past the goal to the next goal. The idea is to separate yourself and get your brand visible in the digital market. Are you and your salespeople working the sales funnel, email marketing, creating an excellent customer experience on your site.