Carlsbad Digital Marketing: Elevate Your Business with Our Expert Services
July 17, 2023
Hello, marketers and digital explorers! Today, we're embarking on a journey into the wild world of trending topics. Strap in, because we're about to uncover the secrets of selecting the best subjects for your blogs and videos. Ready? Let's ride the wave of trends and generate a flood of search traffic along the way!
Step 1: Exploring the Jungle of Google News
Practical Tip: While using Google News, select the 'Tools' option below the search bar. Then you can choose the time range of the news to focus on the latest hot topics. The fresher the news, the juicier your content!
Step 2: Scaling the Peaks of Google Trends
Practical Tip: Play around with the filters in Google Trends. Adjust the region to focus on specific geographical areas if your content is region-specific or keep it global to get a broader perspective. Also, check out the 'Related Queries' section. This gives you insights into what else your audience is curious about.
Step 3: Diving into the Twitter Twister
Practical Tip: Not only can you follow hashtags on Twitter, but you can also explore 'Twitter Moments' for trending stories. And hey, why not engage in conversations with users who are discussing these trending topics? A simple retweet or comment can lead to exciting insights (and maybe even some new followers).
Step 4: LinkedIn – The Digital Metropolis
Practical Tip: Check out LinkedIn Pulse articles related to your industry and note the topics that generate high engagement. LinkedIn's 'News and Views' section is also a goldmine for finding trending professional news. Don't be shy to engage in discussions here too!
Step 5: The Reddit Rollercoaster
Practical Tip: Reddit can be a bit of a labyrinth. So, to save time, focus on popular threads in your chosen subreddit. Pay attention to posts with high upvotes and comments - they're the buzz you want to tune into.
Step 6: Browsing Through the Blogs
Practical Tip: Using a tool like BuzzSumo can help you find the most shared content for a given topic or blog. Take inspiration from the kind of topics that resonate with the audience.
Step 7: Navigating the Newsletters
Practical Tip: Newsletters come packed with tons of information. Bookmark or make notes of the topics that catch your eye. Better yet, if the newsletter allows comments or has a discussion forum, join in the conversation!
Remember, this isn't a scavenger hunt. You're not just gathering topics; you're gathering inspiration and ideas. So, don't rush through these steps. Take your time to explore, interact, and enjoy the process. Happy exploring!
Making Your Trend Hunt Effortless
Alright, fellow marketers, here are some tricks to make your quest for trending topics a breeze:
- Set up Google Alerts: These are your messengers in the digital realm, bringing you fresh news related to your keywords. Set them up and let them do the work.
- Social Media Management tools: Think of these as your personal assistants, helping you monitor multiple social media feeds in one place. Some of them even come for free, like Hootsuite.
- RSS feeds: If following multiple blogs sounds exhausting, an RSS reader like Feedly is your knight in shining armor.
SEO Tips: Dancing with the Algorithm
You've found your hot topic, but your adventure isn't over yet. We need to turn those topics into content that search engines love. Here are a few quick tips for SEO success:
- Keywords are King: Your chosen keywords should feature prominently in your blog or video's title, headers, and content. But remember, use them naturally - nobody likes a keyword-stuffer.
- Keep It Fresh: Search engines love fresh, original content. Keep your content updated and relevant, like the cream of the crop.
- Engagement is Everything: Encourage comments, likes, and shares. The more interactive your content, the more search engines will favor it. Think of it as the digital version of being the life of the party.
- User Experience: Make your content easy to read or watch, and your website easy to navigate. Happy users equal happy search engine bots.
- Meta Descriptions Matter: These short snippets tell search engines what your content is about. Make them compelling, and you've got yourself a winner.
Remember, fellow marketers, your goal isn't just to chase trends, but to use trends to get more traffic and business or projects. Always keep an eye on the horizon, and you'll be ahead of the curve. Happy hunting!
