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How to Create a Billion Dollar Business 101, By Jamie Kern Lima.
Inspiration is like a spark that enables us to do and continue in life. Sometimes we can get them from a person we meet, place we visit, movies we watch, and more. But could you believe that there's someone who got inspiration from an animal, specifically a squirrel, which led her in creating a billion-dollar business? That person is non-other than Jamie Kern Lima! It might have caused you to raise an eyebrow and think of how it was possible. in this article, you will learn the best marketing strategy from Jamie. See what it means to and to your business!
Getting to Know Jamie Kern Lima
Jamie was born in San Rafael, California on the 16th day of July 1977. She was born witty and courageous. Among her family members, she was the first to set foot in college. Not just that she studied at Washington State University but also graduated as the valedictorian in her class.
To help her pay her bills, Jamie used to work as a part-time waitress in a diner called Denny's and in a grocery store called Safeway as a bagger. In 2004, her hard work paid off as she finished her master's degree at Colombia Business School.
Jamie is a media personality, an investor, and a successful entrepreneur. She is also the co-founder of IT Cosmetics. It is not a secret that Jamie is the Chief Executive Officer of the big cosmetic brand L'oreal. But what many didn't know is that her product was rejected by beauty retailers before. However, things changed when she got a chance to be featured in a 10-minute segment that resulted in her products being sold out after.
How She Was Able to Create a Billion Dollar Business
Jamie's winner move happened when she showed the world her bare face as she wiped off her makeup and used a product concealer from her co-founded brand IT cosmetics.
Jamie founded IT Cosmetics because she wanted to help other people regain confidence. Not everyone knows that she’s suffering from Rosacea or a condition where a person’s skin produce small pus-filled bumps incorporated with visible veins in the face as well as blushing.
In 2017, Forbes recognized Jamie Kern Lima as one of the richest self-made American women. She also appeared in thousands of live QVC shows and continues to empower women.
She is the author of the book Believe IT: How to Go from Underestimated to Unstoppable which she dedicated to the people whose losing hope and faith.
Conquer Self Doubt
To speak in front of many people about your experience and product takes courage. During the first years of Jamie in the business, she had her doubts. She was afraid of not being able to answer the questions from her curious listeners. Every time she feels shaken, she looks at the picture of a squirrel and reminds herself that she ought to be fearless. She even says "I am a fearless squirrel!" Which even motivates her to calm down and do her best. Like Jamie, you can conquer self-doubt. Here are some tips on how you can overcome it:
- Identify your strengths.
- Never compare yourself to others.
- Treat yourself the way you want others to treat you. So give the same compassion.
- Surround yourself with people who give support and courage.
- Sign up for therapy.
- Keep the positive thoughts and ditch the bad ones.
- Write down your self-doubt moments to help you vent them out.
- Think that mistakes are normal and it’s okay to make one.
- Remember your glory days.
- Acknowledge your flaws and embrace them.
Get Marketing Help
When in Doubt, Hire the Best Marketing Agency!
Some can be used to working under pressure but most of us, especially the beginners in business find it intimidating. We begin to question ourselves if we have the best marketing strategy for our business or if our product presentations are on point. Tasks like these are brain-draining and self-doubting. Leave it to the experts in building businesses like McIntyre Agency.
They make miracles in either small or big businesses. Your vision of success is within your reach once you make a deal with them. Make your business grow in any marketplace by dialing 844.246. 8890 or reach them online. You can also chat with their friendly assistants via live zoom chat. They offer various services that could help improve your business’s state and revenue. But if you’re still doubting, here are some of the testimonies of their previous clients that will prove their efficiency.
“ We are very happy to partner up with such a proven company” – Air Force Rep
“ The Lead quality of your leads is very good as always” – Lending Tree
“ I want you both to know that I believe our efforts together have opened up my division's eyes to different opportunities. So thank you”.
“ I finally found a company that did what it promised” –Brenda, K International Transport Company.
One Key to Create a Billion Dollar Business. A "No" Could Be a "Yes" Someday
Rejection is something that none of us can easily handle. Like other people, Jamie didn’t have a golden spoon in her mouth. She worked so hard to get to her destination. Jamie had been rejected many times but it didn’t let a “no” ruin her goal. Jamie believes that You didn’t come this far to only come this far” Below are some tips from Jamie Kern Lima on how you can handle rejection.
- If your mind and gut tell you you’re right go for it!”
- Try to understand why they gave you a “No” by taking their feedback.
- Think that you’re a fearless squirrel if you’re starting to doubt.
- Accept the rejection but keep going until one day, you have their “yes”. That’s the best marketing strategy!
Jamie encourages entrepreneurs to believe not with their self but also in their dreams. You know that you’re closer to getting there when you get a “No” because it simply means that you tried.
Marketing Training
Find Joy in Things You Do
Taking your business seriously is a good point. However, Jamie realized that the best marketing strategy is when you, yourself find little joys in every project that you’re working at. Why? Because it will help you to continue. You can start finding the little joys with these tips below:
- Be with positive people.
- Always be grateful and think that even the very little that you have is a blessing.
- Change the way you think by being optimistic.
- Believe that you can own your dreams.
- Think of your purpose in life.
- Leave your past and move on.
Be You!
To become fearless in business, Jamie believes that we shouldn’t compare ourselves with others.
According to Jamie, “I do believe that when you learn how to hear yourself, and trust yourself, that is one of the critical things to success. “ She also believes that the person you should be dealing with isn’t your competitors but yourself. Find your purpose to see what you’re capable of becoming one day. Your authenticity is in your DNA, no one can be you! So take advantage of it. Do not live or do things just to be liked. Jamie also shared her favorite quote from the book “Brave” by Reshma Saujani,
“The problem is, when you work so hard to get everyone to like you, you very often end up not liking yourself so much”. Were caught up in the idea that the best marketing strategy is knowing how to deal with our competitors. But we often overlook the fact that the key is our authentic self.
Discover Your Best Marketing Strategy Now!
Pursuing your dream business requires a handful of patience and optimism. In this article, we shared the best marketing strategy using the important notes from Jamie Kern Lima. With these tips, you’ll be able to handle rejections and see them as an opportunity to continue. As Jamie emphasized, you’re closer to getting what you aspire to when you start to get “No”. The important most important thing to achieve it is to CONTINUE!
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