Keyword Planning For Profitability!

Keyword planning is an essential part of an search marketing campaign.  Here are some more tips. Any door will open if you have the right key. When it comes to SEO and SEM the keys lie in the keywords you use to target target your marketing. Let’s look at the basics of keyword planning and provide you with the keys to how it can help your business grow!

How Does It Work?

In marketing campaigns, we mostly rely on ads or content. We spend a good amount of money and time to reach different audiences.  From there we move them to our website and hopefully entice them with our products and services. But how do we we maximize profitability? The answer is intent, Potential clients click and watch our ads if it matches their interest and hopefully once they arrive they start a deeper conversation.  We can tell where people are in the buying cycle by how specific they are with their search.   So.. We look for the keywords that our potential customers will be searching for when they are ready to start a conversation  .

Steps to Great Keyword Planning

When we choose the keywords for our ads and content, the deeper and more specific the better. Here are some specific steps to provide the right keywords for our marketing efforts.

Step 1: The Essential Questions

• Who is my target audience and what do they really want?
• What do they think they need and how much volume and competition am I dealing with?
• What content can I use to bridge the gap between my target audiences intent and the destination page?

 

Step 2: Use Intent-Based Keywords

Optimize for intent-based keywords, Where are they in the buying cycle?  Are they really a fit for our product or service?   What sets us apart based on the users intent in doing the search in the first place.  How do we make it easier for them to to buy from us?

 

Step 3: Longer Tail Keywords Typically Have Higher Conversion Rates.

The next step is to find the information that needs to be added to our base keywords to help us zero in on intent.  Put ourselves in our prospects shoes and do a few searches.  What are they mostly likely to search for right before buying.  There are likely a good amount of choices because they could type the questions differently or express them in different ways. But in each word they use, we can find the common link or the most used words.  Broad match Keywords have been the downfall of many marketing campaigns.  The quality of traffic from Best 75 UHD TV, is infinitely more conversion friendly than just the word TV and sometimes each click costs a similar amount.

 

Step 4: Create Ads or Content

Finally, after gathering the long-tail keywords, we can create ads or content where we can incorporate them. So whenever they search using those keywords, our products and services will pop up on their screen.  Simple and specific ads outperform generic stuff every time.  Give them what they are expecting.