Are You a Lean Marketer?

Lean marketing is a mindset that allows a business to grow even during the most challenging times. A Lean Marketer knows that growth is earned through creativity, planning, intelligent CPI measurement, and the use of that data to mold your campaigns.  Take the blinders off and watch your sales explode.   Whether you are just beginning or are part of an established organization, the lean marketing mindset is essential to growth.

What makes lean marketing a better strategy?  In traditional marketing strategies, it is about planning and executing on a large scale and when the strategy does not work; it is too late to make changes.  Lean marketing allows you to “Test Small to Win Big”.

The Benefits of Lean Marketing

Lean marketing will improve your productivity, efficiency, and get you more conversions.  The idea is that the numbers are always leading the way.  As things change, so can your marketing.  There is no need for a re-launch, the brand adjusts to meet prospective clients and current clients’ needs with a quick copy and strategy correction.

The lean marketing thought process is not about perfection, it is about looking at marketing activity as a data-driven process.  Start with where you are.  If your brand is ready to start an ad campaign but doesn’t have the resources to set up landing pages, then run ads that do not need a landing page to start with.  Get the message out and get results.  Once you have nailed the ads, you can get the landing pages ready to further increase conversion.  Think smarter, spend less, and work less to get better results.

If You Can Answer These 7 Questions, You Might be a Lean Marketer

You want to work smarter and not harder, right?  Your brands’ profitability is king, right?   We have identified some questions that will help you think about your marketing like a lean marketer.  Here is the quiz that will help lead you to become a
better lean marketer.

1. What does each new client cost you in marketing dollars?

All brands need to look at what the cost of customer acquisition is after each campaign.  What does each customer cost you to acquire?   Is the cost within the profit margins.  A successful campaign needs to predictably add new clients in a
profitable manner.  A lean marketer has a keen eye on profit!!!

2. Which channel is your top source for new clients?

Demographics often speak to what marketing channels are best for your brand.  Forget about having a small presence everywhere.  Dominate the places where your audience makes buying decisions.  The numbers will guide you to the what and where to spend
time and money.

3. Which messages get you the most qualified leads?

The best brands understand what their target audience wants to read, hear, and see.  By narrowing your messages to the ones that gave you the most qualified leads, you can see what speaks best and create others that are similar.  Forget about
reinventing the wheel, instead create interest for your prospect’s minds.  Great messages always outperform, even if the spend is drastically less.

4. Where did you waste the most marketing dollars last month?

5. How much does it currently cost to create one inbound call?

6. How many leads do you currently need to create a new sale?

7. How many leads do you need to hit your sales goals?

If you do not know these answers yet, that’s ok. What is not ok, is to fail to get the answers.  Figure out how many leads you need to create one new sale, how many new sales does the brand need to be profitable.  Feed your team great leads and do
consistent top of funnel training.  A well-trained team will lower your CPA and increase profitability.  Being a lean marketer is about maximizing the budget, tools, and the team that you have now.  Not pipe dreams and unicorns.  Get realistic.

Are You A Lean Marketer?

Whether you were a lean marketer already or the quiz has shown you that you need to rethink your marketing strategy, you are on the path to more successful marketing for your brand.  If you are unsure about what the next step is the Go McIntyre team can help.  We have been training brands to dominate for years and can do the same for you.  If you want a more effective, concise plan, and to ultimately close more deals, contact us today.