Every business owner dreams of their brand dominating the marketplace. That’s the clear target of every entrepreneur. Unfortunately, brands don't just boom overnight. Only a few can apply that magical combination and great deliverables and the best marketing strategy to create market dominance.
Speaking of the best marketing strategy, you might have heard of Don Miller and his triumphs. There are a lot of lessons in Don Millers' work that can help your business flourish! If growth is your outcome, this article can give you a window into why Don Miller's principles work so well in building what he calls a “Story Brand”.
Story Brand or said difference in the story of your brand is at the core of how your prospect sees you. This applies whether you are consciously creating this story or leaving it to chance. If you want to grow in a predictable way, it’s essential to control that narrative.
As business owners, we never aim for dissatisfied customers. However, if solving their problems isn’t our top focus, we are likely to fail to add enough value to create our own dreams and financial freedom. Aim to understand everything about your prospects, what do they really want, and how does it need to be delivered.
Do you really understand what they want? Don Miller emphasized a vital question in his book, building a StoryBrand, “Can this brand really help me get what I want?”. What makes this question vital is its ability to help business people get a grasp of what’s in the mind of the customers. Adapting this line of thought will help you understand the following:
Don Miller's definition of the best marketing strategy is a powerful story that consistently resonates with the client. As the creator or producer of a product, you know the features work. But the features themselves are commodities and not enough to powerfully move your customers Moving your clients to action requires a strong and consistent message(story).
Create an amazing story and your product or service can move from being seen as a commodity to a premium brand that is synonymous with the solution to your prospect's needs. “How do you spell relief?” If you were around in the ’80s that was R-o-l-a-i-d-s. The question is how can you create that for your product or service?
Competitors are everywhere. If you remain stagnant or rely upon your prior knowledge in business, you leave the door open for your competition to come in and eat your lunch. McIntyre Agency will come in and deliver the best marketing strategy to companies that want to thrive now and into the future.
If you want to own your marketing forever, their expertise in marketing and digital marketing services will lead you to success. Reach them online or call 844-246-8890 to connect. They can help you win with World Class:
Challenges are inevitable, no one is immune. As an aspiring brand, don’t attempt to be the master. Instead, act as the guide to your customers. A guide that helps them overcome their challenges. Show them how your available products or services, will consistently solve their problems and position them as the hero. Like what Don Miller pointed out:
Trust building is essential, especially in the world of business. If your focus is on income instead of customer satisfaction, you’ll end up with terrible reviews and a bad reputation. There is no substitute for caring about the customer's outcomes. To care about your client's outcomes, you must first understand them. One of the best quotes in Don Miller's book, Building a StoryBrand, "People trust those who understand them, and they trust brands that understand them too". The best marketing strategy is consistently creating goodwill by delivering amazing value for your customers. This process will require you to:
With so many brands promoting their products and services, customers get lost and become indecisive. As an aspiring brand, it is our duty to take away the confusion by giving them clear and powerful reasons to engage in your business. Which means;
Understanding your customers' demands will help you formulate the best marketing strategy. Focus on the small details that your customers desire and your business will run smoothly. Level up your brand!
As Don Miller mentioned in his book, a website plays a big role in the business. As technology evolves, businesses that used to transact in person increasingly happen online. To be a competitive brand, your website should do the following. It should be:
Creating a great impression is no joke. The best marketing strategy gets your potential client's attention and holds it. According to Miller, making a good impression is not just about creating great ads for your products or services. It’s also about paying attention to:
If we want to thrive in business we need to be the most adaptive to customers' needs. Create a great story so our prospects can easily see why you are the best choice. Don Millers' work is powerful and will enable you to build trust with your customers and win in business. Remember that the best marketing strategy is great service and a clear message.