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How to Leverage Video Marketing for Search and Social Media Success
According to studies conducted in 2018, forty-seven percent of Americans prefer to watch than reading. This trend is accelerating, if you want to get noticed, and make friends with the camera, video marketing will help you win more business. More people prefer to watch videos and that has pushed Google and the other content platforms to feature them in search.
If you want to win in search, video marketing is the Current king of content. It’s easier to remember and digest and less work for the user. Join in the fun, when you open your TV, social media account, or YouTube, make sure it’s not just your competitions videos and ads that pop up. I love seeing my own ads because it reminds me of what I do and why it matters to my prospects. In this article, we'll help you show you how to leverage video marketing in creating the best marketing strategy for your business, we are going to feature Todd Hartley, one of the masters of video marketing!
Who is Todd Hartley?
Todd Hartley is well-known for his extraordinary ability to use video marketing to help businesses grow. Todd has celebrities and billion-dollar companies as clients and speaks at conferences around the world. He has a unique skill when it comes to transforming businesses by improving their sales and leveling up their marketing strategies.
As for his educational background, Todd got his degree from the University of Arizona. He is not just an entrepreneur but also a family man who enjoys his time being with his wife Wendy and their dog named Happy.
Todd is also conscious of his health. He goes to the gym whenever he's free. He speaks all over the world and shares his skills in sales improvement, video marketing, as well as in remote selling.
Not everyone knows, but Todd suffered from attention disorder and dyslexia up to his middle school year. Todd was even judged to be lucky if he graduates from college with his condition. But his achievements speak to his determination to break all of the barriers to his success. He’s also one of the board members of SALT Center Advisory who supports students similar to his previous condition.
Companies large and small attend Tony Robbins Business mastery every year and Todd is a Normal contributor and speaker. Todd is an inspiration and his content turns complicated concepts into simple effective tactics to help you master marketing for your business.
MARKETING SUPPORT
Video Marketing Can Create Rabbit Holes To Keep Prospects Engaged.
Todd touts an online video strategy for marketing mastery in which you create rabbit holes for users to get lost in the content of your site. Some of our favorite topics are When and Why to Use Animation in Video, Getting Your Natural Charisma to Shine Through on Camera, Todd Talks with CEO of Mosaic Media Mary Ann Pruitt, The Limiting Belief a Teleprompter Solves, Proximity is Power, The Difference Between 2D and 3D Animation with Amanda Makara, and Todd Reveals the Blue Speedo Story.
As for Todd’s lectures in business mastery, he trains on How to Use Video to Hook Prospects Attention, Prioritize Follow-Ups, and Shorten Sales Cycles. He also teaches How to Create Effortless On-Demand Buying Experiences as well as How to Present Virtually and keep your Audience Glued To Your Content.
Todd’s career in video marketing was born after his first website became viral and attracted over thirty-six million visitors in a year. All thanks to search engine optimization and amazing content.
Video Marketing Keeps Your Viewers Hooked
According to Todd, the best marketing strategy in video marketing is keeping your audience glued to your content. Sure anyone can create a video. But are they glued to your story or content? Here are some questions that can help in improving your video marketing.
- Before you make a video, ask yourself “What’s my goal?”.
- Who is my target audience?
- What story do I want to tell?
- How can I be creative in making my video?
Seek Help from a Trusted Marketing Agency
For over 10 years and counting, The McIntyre Agency team has been delivering stand-out results for their clients. Lead Generation in the digital age demands lean, intelligent marketing systems and discipline. The agency's secret to its success is the lessons learned in twenty high-impact years of mastering Martech tools and digital marketing for over 1,000 clients. McIntyre Agency can help you create a video or other content marketing strategy to dominate your marketplace. They are experts in lean marketing, and digital marketing, and know how to keep your prospects glued to your creativity. Here are a few examples of satisfied clients who were able to feel their leverage in digital marketing, SEO, and content marketing.
- Self Help Works
- Intel
- Duke Kunshan University
- Lending Tree
If you want your company to be in successful social media marketing. Start by contacting GoMcIntyre at 844-246-8890 or consulting online. Witness yourself what they can do, give them a window and they will earn your trust!
Retarget Viewers
According to Todd, you can improve your ad campaigns by using retargeting ads to reengage prospects that have left your site without contacting you. If your first try doesn't work and prospects don’t take action, it’s not the end, it’s the beginning of a remarketing campaign. The first view is always the most expensive. The ad campaigns will push your viewers to click or watch more videos about the product. Which will then help them understand what you’re selling or offering. Here’s how you can do it.
- Make sure the ads hit them personally or are relevant to their needs.
- Target your audience based on their web experience.
- Some prospects just need a few touches before they are ready to take action.
- Retarget your audience using incentives, freebies, or special offers.
- Consider what they searched for on google and how they interacted with your site to understand their needs.
- Let the data be your guide in designing your ad campaign or video.
- Apply the machine-learning technology.
- Use a unique and eye-catchy ad design that will help you reach more customers.
Use On-Demand Videos
Todd believes that people over-emphasize large sales teams when on-demand videos are usually the best marketing strategy. On-demand videos or Video-on-demand is a technology where video content is delivered directly to a potential customer. This means, they are evergreen and always ready for immediate viewing, and have the capability to convince or influence action. Here’s how it works.
- Before an On-demand video is released, a trail of complementary content is also created.
- Each of the videos moves the prospect through the normal buying process toward conversion.
- The user can then choose their own adventure so to speak and find the content they want.
- This creates a personalized and compelling experience to maximize sales.
Video Marketing Can Simplify Complex Subjects
This is the common mistake of other entrepreneurs in making videos or ad campaigns. They use unfamiliar or scientific terms thinking that it will bring in more prospects. The old adage if you can’t dazzle them with your brilliance, baffling them with B.S. is just that B.S. Confusion causes inaction, which means no leads. Todd believes that the best marketing strategy for video marketing is the simplification of complex subjects. It’s like filleting a fish to remove the hassle of dining. Here’s how you can simplify your product for your potential customers.
- Imagine yourself in your customer's shoes, what problem does your product or service solve for them. Then show them in the simplest terms possible.
- Do your content and/or graphics explain the in the simplest terms possible? If not, then revise it until you are telling a simple and compelling story.
- Collaborate with your customer by doing a survey. This way, they feel valued and that their needs matter to you.
- Increase the satisfaction of your customers by focusing on their needs in creating your video.
- Use simple and uncomplicated terms. Skip the Jargon.
Conclusion
Many people spend a ton of their time using their social media accounts and watching videos. By a part of their research by creating content that speaks to them where they are. Most importantly give them real value that they can use regardless of if they ever choose to contact you. Video marketing can be the best marketing strategy. The lessons from Todd Hartley can help you beat the competitor and get to and win your prospects before your competition even know what hit them. Start planning your video marketing now and get more customers! For help click here or call 844-246-8890.
