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With Marketing and Newsjacking Attention is King.
Newsjacking and the Attention is everything world. As the attention of your prospects shifts so goes the flow of money in the business. Eyes on a page serve as the fuel to the machine. Most of the time paid ad sources to control the flow of new prospects. Just imagine what could happen if we take them out of the equation. This is where news jacking enters the picture. Some stories are so powerful that merely mentioning them attracts attention to yourself and/or your business. So instead of a promo imagine using the most relevant stories to attract attention and traffic.
Sometimes the best marketing strategy is to use David Meerman Scott's strategies of taking powerful social and news stories and adding your commentary to them. Literally jacking the news to get yourself and your brand's attention. Make use of the real-time situation to draw attention to your products and services. David has been doing this for Years and even coined the phrase “News Jacking”. Read on and figured out how you can apply this powerful and free strategy today!
Facts About David Meerman Scott and Newsjacking
David Meerman Scott is a master marketer and author of best business-related books, and frequent tv show guests. Newsjacking has been featured in magazines, newspapers, and more. But who exactly is David Meerman Scott? Let’s get to know him. He is:
- An international best-selling author.
- He wrote books including Marketing Lessons from the Grateful Dead, Fanocracy, World Wide Rave, Real-Time Marketing & PR, New Rules of Sales and Service, Marketing the Moon, The New Rules of Marketing & PR, Eyeball Wars, and Standout Virtual Events.
- Married to Yukari Watanabe.
- A marketing speaker, sales visionary, newsjacking expert, educator, and advisor.
- Works with his daughter and Neuroscience expert Reiko Scott in exploring the science of fandom in business that helps small and big companies.
- His books are in-demand internationally and published in 30 languages.
- Known for giving actionable and practical marketing strategies.
- His book “The New Rules of Marketing & PR” is used as reading material in numerous universities worldwide as well as in different companies training programs.
With Newsjacking, Timing is Everything
Newsjacking is one of the best marketing strategies. Popularized by David Meerman Scott it relies on using catchy stories and current events to endorse brands and products. If you want your business to be known, for free. take advantage of the news to get the word out. When that news happens to relate to your business or industry this strategy can pack a doubly powerful punch to highlight your products or services. Here are some tips on how you can start using newsjacking:
- Start by watching daily news and stay updated.
- Observe what news or current events grab the attention of your prospects.
- Check your social media accounts to see what people are sharing and talking about.
- Choose trending stories that you also find interesting and share your takes.
- Think of a creative way to add a plug for your product or services.
- Use your good judgment when newsjacking and make sure to add value and stay on topic
- If you need to get help from a marketing agency that can generate catchy content and creative graphics.
McIntyre Agency is a great choice for your Digital Marketing and Newsjacking
As mentioned, a marketing agency can sometimes be a bridge between your products and services and your prospects. Not everyone has a passion for marketing and sales and sometimes you need to outsource. When you do want to bring in help McIntyre Agency is a great option. We understand how much you value your business's success and are committed to helping you reach your goals. The team at Mcintyre Agency has worked with over 1,000 clients and created more than one million leads. Call 1-844-246-8890 or schedule an online consultation at the website. Just tell us what you need, and we’ll make it work! A few of our services are listed below, let us show you how much new revenue we can bring to your business.
- Social Media Marketing
- Copy Writing and Content Marketing and of course Newsjacking
- Mar-Tech System Integration
- Branding and Design
- Digital Marketing
- Lean Marketing Growth System
- SEO and Content Driven Traffic Generation
Reimagine How to Reach Your Prospects
David Meerman Scott believes that the future growth of the business depends on how flexible a business is in reaching its customers. Whether your Building your fans on social media or putting out newsworthy content, stay motivated and keep producing products that can solve the problems of your potential customers. Here are the steps that you need to consider.
- Observe the flow where are your prospect's eyes right now is newsjacking an option?
- What is the world focusing on at this moment?
- Take advantage of the sales and marketing strategies applicable to the situation.
- Choose a no-cost or low-cost strategy that you can implement in your business.
- Start small by focusing on actionable strategies
Interview Your Prospects
The cause of stagnation in business is the failure to understand our customers’ needs. That’s why Scott and Reiko interviewed different organizations and personalities to explore the science behind fandom. With this best marketing strategy, they were able to understand the following:
- The practices that separate great organizations from the pack
- What makes their customers buy and stay long term
- How to attach a company to a trending topic and attract prospects for free
- Plus they get a better understanding of their audience
Create Radical Devotion
The best marketing strategy is to turn your customers into raving fans, and your lukewarm fans into happy customers. David Meerman Scott’s study and exploration of fandom helped him and it can help you. If an entrepreneur is determined they can attract customers virtually free. That’s the power of social media and News Jacking. And Once you develop a so-called “Fanocracy”, you just need to produce more products and services that your customer can consume. It’s easy for you to sell what people already want from you. Fans typically provide lots of referrals. Here’s how you can create radical devotion to your customers.
- Make them feel appreciated.
- Ask for their suggestions on chat support on your website.
- Give perks to your loyal customers.
- Introduce limited offers that they can enjoy and share with their friends online.
- Sign up for paid placement so you can reach more potential customers.
- Give free samples and discounts.
- Share an exclusive sneak peek of your new products or services.
Don’t Talk Bad About Your Competition
It’s great to take advantage of a newsworthy situation to endorse your product or services. However, using your competition's failures is a sales pitch in bad form and a bad long-term plan. As an entrepreneur trash talking to other businesses or making use of the tragic story to endorse your product can end up bringing you the lowest quality clients and ruin your own good name. HiJacking an important cultural or social event to promote your product or service can backfire. Be a good human. Bad mouthing your competitors in your advertisements won’t make you a reputable source in the eyes of your customers. Scott doesn’t believe in observing what others are doing. He uses his time to study alone and formulate strategies that fit best in the situation. Here’s what you should avoid being successful in Newsjacking. Do not:
- Plagiarize a story or news.
- Focus on one source but rather subscribe to different platforms to get accurate information.
- Use the story or news if it's not factual and from a reliable source.
- Publicize hearsay as it can damage your brand’s reputation.
- Change the facts to get attention. False facts will destroy your brand’s credibility.
- Avoid reusing news or stories
Newsjacking Gets Media Attention
Influencers and reporters are a good source of publicity. They can help you build your brand by sharing your story or endorsing your product. They can also help you spread the news about your business’ improvements, additional products, and services, as well as your promos. This is why it is essential to build a good relationship with them according to David Meerman Scott.
Conclusion
Our customers are essential to our business. Without them our products are meaningless and our businesses are worthless. In this article, we learned about one of the best marketing strategies, newsjacking, making use of current and real-time events. These tips from David Meerman Scott encourage you to reimagine your way of reaching your audience. Try this strategy and see endless opportunities for your business. We hope you enjoyed our content to see more visit our marketing tips blog.
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