Many of us hear the advice of the sages "do what makes you happy". Some of us even apply this in finding ourselves and connecting our passion, while others use this as an inspiration to build a business. Normally, we see people blossom where they are planted, Ie in the industry/niche that they already work. But sometimes people come out of what looks like nowhere. They get an idea, and that idea lights a fire in them that cannot be put out no matter how many no’s they get. Meet Sara Blakely, the ultimate Lean Marketer, a reliable name when it comes to getting the best marketing strategy. She put on the ultimate masterclass in lean marketing with her product Spanx.
There’s so much to learn from Sara Blakely about how to win in business. But before we reveal the best marketing strategy that led her to success, allow us to introduce her using these facts: She is:
There are lots of competitors in most marketplaces. If you want to climb to the top and become reputable and then sell that brand, Sara has provided a phycological roadmap. The best marketing strategy that you can start with is to develop a map for your destination.
A partner that you can depend on, that’s how clients describe Gomcintyre. Members of the Gomcintyre Team have helped more than 1,000 aspiring business owners and entrepreneurs create more profit. Name the market place and they can help your business grow giving you the best marketing strategy!
Visit their website and talk to their friendly staff via live zoom chat or call 1-844-246-8890. You can also contact us to begin the journey, start a conversation about growth Here’s what makes them your best partner: They:
It was mentioned earlier that Sara Blakely is also an inventor. One of the essential things she did early on to safeguard her brand was to do all of the patent and copyright work prior to launch. Too many people build businesses only to be copied and beaten by knockoffs if you have a product that you are about to put your life into.
Get the right legal advice so you don’t just set the stage for your competition to take over. Sara went so far as to Patent her brand Spanx. Below is the definition of a patent and how it can help safeguard your business.
A brand that is known for being genuine is truly admired. Take it from Sara Blakely who worked hard to maintain the image of her company. Who would have thought that Sara with no background in retail and fashion would eventually turn Spanx into a billion-dollar brand? It is her transparency that attracted her clients. She wasn't scared to share with the world her difficult journey and downfalls before getting to where she is now. She firmly believes that:
If we are to enumerate Blakely’s setbacks and failures, you will see that she was like other entrepreneurs who started from scratch. But what made her strong enough to continue is her grit and belief that failure is not the end. In fact, she even thanked her father letting him get a taste of failure. According to her “Failure is nothing more than life’s way of nudging you and telling you were on the wrong path”.
She also pointed out that:
Her billion-dollar idea, shapewear was sparked when she was dolling up herself and looking for a perfect match with her set of white trousers? Ideas can come from anywhere and at any time. That’s how anyone can discover the best marketing strategy for their company. If you’re an aspiring entrepreneur, stay flexible and look for what isn’t being delivered. For the basics, competitors can offer the same product, and then it’s just a question of price.
Think outside the box like Sara did. Again, she has no background in fashion, yet she was able to find a solution to the common dilemma of women. Her success is proof of how her creativity and eagerness to solve the problem helped her to think deeper to come up with a brilliant solution.
Failure doesn’t predict our future. It can light the way for those who believe in hard work and pay attention to the lessons we learn as we fail. Are you as inspired as us by the principles Sara Blakely has shared over the years. We hope that they inspired you to evolve and find you’re a path, a purpose, a mission, whatever you choose to call it. End with a challenge. Apply the best marketing strategy that came into your consciousness as you read this article explore and improve your business!