Whether the pitch is to a team, a client, an investor, or your spouse, you must sell yourself first. Sales training and development are key to this process. Don’t work out the bugs in your vision on an unsuspected loved one, employee, prospect, or investor. Practice convincing yourself first, this process is like any other brainstorming. Get it all out first. Trim it up. Say it out loud. Adjust and work on it until you know you have it right. If you know you need to start this process now, you're in the right place. We will help
Goals & Vision
Creating a Vision and goal post is not just for ownership, teams thrive with clear goal posts and a compelling future. Everyone wants to be part of something that’s growing. What’s your growth plan. We love facilitating this type of work. This process can be done either during the 8 Week course or through a Custom Remote sales training and development agreement. The quality of your business and vision will be the number 1 factor in your companies success.
Target Audience and Marketing
Audience development and targeting. You can’t sell anyone who isn’t there or doesn’t want what you do. Find people you want to work with. People your team or product is uniquely designed for. It’s amazing what a few hours and the right questions can do to clarify the audience or target client. Marketing is just telling them over and over how your product or service will help them, entertain them, protect them, etc.
Value Proposition Development
What’s your companies’ story? How do you communicate that to your clients? I am not talking about where. From the introduction of your company to the consummation and sale, delivery, and repeat business, why do your customers choose your company? Why should they choose your company? This process will help optimize ongoing sales training and development throughout the organization and drive sales through the roof. Start now, even if you don’t have the budget to get an enterprise agency to help. This is the fun part, its what makes the sale easy.
Sales scripting takes the marbles out. If you want a consistent high closing rate, you need a script that speaks to your team and your prospect. Cold prospects and repeat clients expect a professional sales conversation. That conversation has to include value for the client, personal interaction to build trust, and a clear path to close. Your script should always include at least your top 10 objections answered in a team meeting or brainstorm, captured and delivered to your sales team.
Sales Deck and Online Presentation Training and Development
Life has changed for account-based sales rep around the world. Zoom, Digital Delivery. Your phone is more powerful than ever. But you need to have the technology and assets in place to win in the new normal. A simple webcam, well-placed light, and a microphone, and a clean room can do wonders, technology-wise. Presentation materials are more important than ever. Prospects expect web level design and presentation on video conference closing calls. You probably even have the assets. When in doubt, use your website graphics as a template. Most importantly make sure your prospects can visually see what’s in it for them.
Energy is essential for your team. If you have a wellness department in your company, make sure you give them room to help you grow. Think health first. Managers and leadership has to lead by example and not mandate. If you have ever wanted to get healthy again. The time is now. Your team and personal energy will be the only way you can fail enough to succeed. Make this a priority today. What change are you making right now?