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SEO tips are a dime a dozen. Here’s 4 cents worth. Seriously though after 10 years managing of large SEO campaigns, here are some tips. These 5 things will get you found in the search results and boost profit. All of this assumes you are already posting social media and blogging consistently. If not, start now.
Get the SEO Headline Right!
A SEO headline should be written in natural language and have the keyword or key phrase placed as one of the first few words. Compelling headlines matter for SEO as much as your content. It is said that 8 out of 10 people will read your headline, but only 2 out of 10 will read the rest. Your titles need to be unique and relevant to entice your prospect to want to read more.
Keep it Engaging
Win by giving people better, more specific search engine optimized content. Solve Their problem. Write the SEO content for people, not just the search engines. Give people what they were hoping for when the started their search. Use the exact phrases they use in their search. Enhance the user experience and build trust with your audience by providing clear solutions. Quality content will lead to better search rankings and more leads to your sales team.
There’s a Right Time and Place for Everything
Find the right message to help them where they are in the buying cycle. The buying cycle is a process that every customer goes through when purchasing a product or service. It is the process of consideration, realization, and conversation. What message does the prospect need to see at this point in the decision making process. Engage them and give a solution to their problem using a clear call to action (CTA). Help and solve their problem. The content that attracted them to you is just the beginning. From there, add more value and social proof to entice them to choose you.
Platform Optimization
Content Delivery and Platforms that Help.
Boost your SEO by meeting them where they are. Everyone has preferred methods of finding information. Where are your prospects when the choose a provider? Test small and win big. If you are Spending money on SEO, keep the budget low at first. Prospect search intent is one of the most crucial aspects, in a search marketing campaign. Think of it this way. Who is more likely to buy your T.V., someone who searches for T.V.'s or someone who searches for a 65 inch UHD T.V.? The more specific the search inquiry, the further the prospect has moved through the buying cycle. Long tail searches typically signify the strongest intent. This is true for both products and services. For SEO leads, Think quality versus quantity. Target searchers who are ready to buy instead of focusing on getting more leads. There are always more tire kickers than buyers. Focused keywords can drastically reduce poor quality leads and wasted time.
Driving greater engagement through more social interaction leads to an increase in SEO. That in turn helps increase search engine rankings. Social media engagement will help you to get to know your audience better, build trust, and increase sales.
Driving Profit
The best SEO reporting tools and content strategy optimization will drive your profits. It is impossible to monitor, track, and implement effective content marketing without the proper tools.
You want to monitor SEO keyword traffic in Google Analytics and through during the searches yourself in an incognito window of your browser. By monitoring your rankings, you will also know if your competitors are outranking you. Google Analytics is a free website analytics tool that you need to be taking full advantage of. It can give you a ton of details about the users visiting your site. You will also find ways to improve by looking at your click-through rate, how your website is showing up in search results per keyword and the number of clicks per keyword. More on this here.
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