Marketing Tips

2020 National Excellence Award Winner!

Check this out! Just given the Upcity National Excellence Award again this year for Digital Marketing!

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Business Turn Around Shortcuts!

The Best Shortcut is Through the Wall. The first business turn around secret is whatever you think…

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Branding and Design

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Lock-Down Lessons

The lockdown has been a blessing to me and to a lot of the country.  It made me refocus, after all, what the hell else could I do.  I was in a trance, go to work, complete whatever tasks were put in front of me, then at some point go home.  No real progress.  Then along comes, Corona Virus and the world changed.  Suddenly, massive change.  Our company had to go completely virtually.  No, unfortunately, we were not deemed essential although our clients would disagree. 

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Team Goals – Punch Today in the Face

Team Goals. Not everything can be measured at the end of a single day.  But not measuring at all is the recipe for disaster.  So the real question is what do “YOU” need to measure every day in order to smash it out of the ballpark on a consistent basis.

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Digital Marketing

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Digital Marketing Strategy, a 12-Month Campaign!

Getting long-lasting results in marketing takes time and a long-term digital marketing strategy. 

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Compelling Social Media

There are over 3 billion social media users worldwide.  How many are following your brand?  All your social media should serve a purpose, every like, comment, reply, or post.

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Branding and Design

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Creating an Effective (Killer) Call to Action CTA

A Call To Action CTA is why you click.  Have you ever seen an email or an ad, and it is so convincing that you clicked on it when you had no intention of looking?  That is a killer call to action.  As a business owner, that is the response you want when someone sees a piece of your digital marketing materials.

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Social Media – From WTF to Hell Yes!

Getting from WTF to Hell Yes in your social media is easier than you think.  The first step is to focus on the Hell Yes instead of the WTF.   You wouldn’t be reading this if you didn’t already have that part right.

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Digital Marketing

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Marketing 101, Everyone is Not Your Target Audience!

Marketing is about getting the right message, to the right audience, at the right time.  There is no “right” message for everyone so as you broaden your audience you dilute the message.  Then before you know it your campaign isn’t performing.

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