Our Blog

April 14, 2022
Great Copywriting to Maximize Profit
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Great Copy Writing to Maximize Profit

Copywriting is everywhere from ads, movies, articles you read, even the podcasts you listen to.  Every form of content is centered around great copy.  There is a significant difference between words and copywriting. Great copywriting informs and engages your audience.  Using great content and copy will help your business dominate your marketplace.
June 1, 2021
National Excellence Award
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2020 National Excellence Award Winner!

Check this out! Just given the Upcity National Excellence Award again this year for Digital Marketing!
April 14, 2022
digital marketing agency meets business consultancy
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Digital Marketing Strategy, a 12-Month Campaign!

Getting long-lasting results in marketing takes time and a long-term digital marketing strategy. 
March 23, 2021
Gomcintyre agency
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Email Marketing, How I Created One Million Leads

Email Marketing is not dead, in fact, one of the least expensive ways to generate business.  Email marketing boasts...
April 14, 2022
target audience marketing
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Marketing 101, Everyone is Not Your Target Audience!

Marketing is about getting the right message, to the right audience, at the right time.  There is no “right” message for everyone so as you broaden your audience you dilute the message.  Then before you know it your campaign isn’t performing.
April 15, 2022
Sales and Marketing Platforms
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Sales and Marketing Platforms 6 Things to Get Right

Sales and Marketing Platform Overview When it comes to sales and marketing, time is money.When designing the perfect process, support your sales team by putting the most important tasks front and center, and automate the tedious follow-up.There are several qualities to look for in a customer relationship management software (CRM) and Marketing Automation System.Here is [...]
March 23, 2021
SEO 5 Easy Tips That Can Lead to Immediate Profit
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SEO – 5 Easy Tips That Can Lead to Immediate Profit

SEO tips are a dime a dozen.  Here’s 4 cents worth.  Seriously though after 10 years managing of large SEO campaigns, here are some tips.
April 14, 2022
call to action cta
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Creating an Effective (Killer) Call to Action CTA

A Call To Action CTA is why you click.  Have you ever seen an email or an ad, and it is so convincing that you clicked on it when you had no intention of looking?  That is a killer call to action.  As a business owner, that is the response you want when someone sees a piece of your digital marketing materials.
April 14, 2022
Design tips Logo or Webpage
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Design Tips That Will Build Your Brand

Remove Design clutter, less is almost always more. Take out some elements and simplify them. A website is your virtual storefront it is how potential customers make assessments about your brand. If it is busy, cluttered, and disorganized it will reflect poorly.
December 8, 2020
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Wellness – Turn Your Rituals into Rewards.

Wellness Rituals.  When there is something you know you need to do, for example prospecting for new clients as a salesperson, it’s very useful to connect that process to a reward. For example, if you love your 10 am coffee. Make sure it’s connected to a 9 am power hour of dialing for new opportunities. You reward yourself for your power hour of prospecting with a 9 am coffee.
October 23, 2020
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DOMINATE NOW Available on Amazon!

Dominate, The Best $18 You Will Ever Spend on Marketing. I wrote the book Dominate for everyone who...
April 15, 2022
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The Importance of Choosing Fonts for Branding Purposes

Branding 101 What Fonts Fit Your Brand? Choosing a brand font is not a quick decision to make to have something to check off the list.  Fonts speak about a brand on every asset and piece of collateral.  Did you know that people will form an opinion on the visual alone before ever looking at the [...]
April 15, 2022
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The Use of Imagery in Your Branding Strategy

Visuals and Your Branding Strategy Visuals are a key piece to effective branding strategy.  Think about social media, the first thing that is seen is the image.  While images have always been important, they are even more so now.Studies have shown that 80% of the information that goes into the brain is visual.  This means your [...]
April 14, 2022
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Best Web Designers in Oceanside, CA

Since Everyone calls themselves a web design these days.  Listed below are a few that stand out for quality.  Here are what we consider to be the best web designers in Oceanside, California. We focus on longevity, reliably, client lists and quality of their portfolios.
April 15, 2022
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Team Goals – Punch Today in the Face

Team Goals. Not everything can be measured at the end of a single day.  But not measuring at all is the recipe for disaster.  So the real question is what do "YOU" need to measure every day in order to smash it out of the ballpark on a consistent basis.
April 3, 2022
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Business Turn Around Shortcuts!

The Best Shortcut is Through the Wall. The first business turn around secret is whatever you think...
April 6, 2022
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STRATEGIC PLANNING – DIG IN TO WIN!

The biggest block strategic planning is half-assery. Here are some tips that will help your team make progress at virtually any endeavor.
April 14, 2022
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Productivity – Never Skip Measurement Time

Measurement time is what holds productivity together.  The more you let it slide the less your team respects you or themselves.  If you are managing a team or even just managing yourself its time to fall in love with reporting. 
April 14, 2022
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Compelling Social Media

There are over 3 billion social media users worldwide.  How many are following your brand?  All your social media should serve a purpose, every like, comment, reply, or post.
April 15, 2022
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Making the Hard Things Easy

Personal story. As some of you know, I run 3 miles every other day and have what most would consider a very intense and strict work out.  I fit more in a 12-minute daily super-set, than most people do in an hour at a gym.  I will get to the details in a minute, first let's talk about how to make anything that’s currently hard, easy.
April 14, 2022
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Lock-Down Lessons

The lockdown has been a blessing to me and to a lot of the country.  It made me refocus, after all, what the hell else could I do.  I was in a trance, go to work, complete whatever tasks were put in front of me, then at some point go home.  No real progress.  Then along comes, Corona Virus and the world changed.  Suddenly, massive change.  Our company had to go completely virtually.  No, unfortunately, we were not deemed essential although our clients would disagree. 
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