Marketing Tips

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Simple and Highly Effective Testimonial Strategies You Can Use to Grow Your Brand

A great product or service that people need and a solid web presence is not enough. Prospective buyers can be skeptical. Add social proof to lower your prospect’s perceived risk and increase your conversion rates.

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SEO – 5 Easy Tips That Can Lead to Immediate Profit

SEO tips are a dime a dozen.  Here’s 4 cents worth.  Seriously though after 10 years managing of large SEO campaigns, here are some tips.

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Making the Hard Things Easy

Personal story. As some of you know, I run 3 miles every other day and have what most would consider a very intense and strict work out.  I fit more in a 12-minute daily super-set, than most people do in an hour at a gym.  I will get to the details in a minute, first let’s talk about how to make anything that’s currently hard, easy.

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Marketing 101, Everyone is Not Your Target Audience!

Marketing is about getting the right message, to the right audience, at the right time.  There is no “right” message for everyone so as you broaden your audience you dilute the message.  Then before you know it your campaign isn’t performing.

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Email Marketing, How I Created One Million Leads

Email Marketing is not dead, in fact, one of the least expensive ways to generate business.  Email marketing boasts…

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Social Media – From WTF to Hell Yes!

Getting from WTF to Hell Yes in your social media is easier than you think.  The first step is to focus on the Hell Yes instead of the WTF.   You wouldn’t be reading this if you didn’t already have that part right.

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Creating an Effective (Killer) Call to Action CTA

A Call To Action CTA is why you click.  Have you ever seen an email or an ad, and it is so convincing that you clicked on it when you had no intention of looking?  That is a killer call to action.  As a business owner, that is the response you want when someone sees a piece of your digital marketing materials.

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Compelling Social Media

There are over 3 billion social media users worldwide.  How many are following your brand?  All your social media should serve a purpose, every like, comment, reply, or post.

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