Our Blog

April 15, 2022
copywriting and content marketing
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Lean Marketing – 8 Weeks To Excellence

We love copywriting and content. A great story and a compelling call to action will always drive sales.
April 14, 2022
call to action cta
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Creating an Effective (Killer) Call to Action CTA

A Call To Action CTA is why you click.  Have you ever seen an email or an ad, and it is so convincing that you clicked on it when you had no intention of looking?  That is a killer call to action.  As a business owner, that is the response you want when someone sees a piece of your digital marketing materials.
April 21, 2022
Brand Management, Creating Consistency
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Brand Management, Creating Consistency.

Brand Management.  Check out this short video I created detailing how to keep your brand image consistent.
April 25, 2022
newsjacking what david meerman scott taught us about marketing
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Newsjacking: What David Meerman Scott Taught Us About Marketing

With Marketing and Newsjacking Attention is King. Newsjacking and the Attention is everything world.  As the attention of your prospects shifts so goes the flow of money in the business. Eyes on a page serve as the fuel to the machine.  Most of the time paid ad sources to control the flow of new prospects.  Just [...]
April 14, 2022
Marketing Glossary
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Marketing Glossary

Go McIntyre\’s marketing glossary is filled with tons of marketing terminology. Use the marketing glossary below to clarify any confusing lingo in marketing, advertising and more. Marketing Glossary Adwords (Google) – A program that is used to place ads on Google search results pages. Adwords is the main platform for PPC (Pay Per Click) Advertising. Analytics – A [...]
March 23, 2021
SEO 5 Easy Tips That Can Lead to Immediate Profit
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SEO – 5 Easy Tips That Can Lead to Immediate Profit

SEO tips are a dime a dozen.  Here’s 4 cents worth.  Seriously though after 10 years managing of large SEO campaigns, here are some tips.
April 14, 2022
target audience marketing
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Marketing 101, Everyone is Not Your Target Audience!

Marketing is about getting the right message, to the right audience, at the right time.  There is no “right” message for everyone so as you broaden your audience you dilute the message.  Then before you know it your campaign isn’t performing.
March 23, 2021
Gomcintyre agency
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Email Marketing, How I Created One Million Leads

Email Marketing is not dead, in fact, one of the least expensive ways to generate business.  Email marketing boasts...
April 14, 2022
digital marketing agency meets business consultancy
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Digital Marketing Strategy, a 12-Month Campaign!

Getting long-lasting results in marketing takes time and a long-term digital marketing strategy. 
April 22, 2022
building a story brand
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Building A Story Brand: Why Don Miller’s Process Works

Every business owner dreams of their brand dominating the marketplace.  That’s the clear target of every entrepreneur. Unfortunately, brands don\’t just boom overnight. Only a few can apply that magical combination and great deliverables and the best marketing strategy to create market dominance.  Speaking of the best marketing strategy, you might have heard of Don Miller [...]
April 14, 2022
Great Copywriting to Maximize Profit
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Great Copy Writing to Maximize Profit

Copywriting is everywhere from ads, movies, articles you read, even the podcasts you listen to.  Every form of content is centered around great copy.  There is a significant difference between words and copywriting. Great copywriting informs and engages your audience.  Using great content and copy will help your business dominate your marketplace.
April 21, 2022
Conversion Optimization Strategies
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Conversion Optimization Strategies

Conversion Optimization lowers the CPA in your marketing campaigns. So watch this short video to provide tips to help your marketing campaigns perform better.  Also, check out our YouTube channel Here!
June 1, 2021
National Excellence Award
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2020 National Excellence Award Winner!

Check this out! Just given the Upcity National Excellence Award again this year for Digital Marketing!
April 21, 2022
Picking Brand Colors
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Brand Colors are More Important Than You May Realize

When it comes to branding color choices for your brand are an integral part of success. Brand colors are seen in logos, websites, social media, emails, tradeshows, marketing, and storefronts. They are a huge part of the creation of your brand. Studies have shown that 85% of consumers base their purchasing decisions on color. What [...]
April 15, 2022
Sales and Marketing Platforms
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Sales and Marketing Platforms 6 Things to Get Right

Sales and Marketing Platform Overview When it comes to sales and marketing, time is money.When designing the perfect process, support your sales team by putting the most important tasks front and center, and automate the tedious follow-up.There are several qualities to look for in a customer relationship management software (CRM) and Marketing Automation System.Here is [...]
April 14, 2022
Design tips Logo or Webpage
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Design Tips That Will Build Your Brand

Remove Design clutter, less is almost always more. Take out some elements and simplify them. A website is your virtual storefront it is how potential customers make assessments about your brand. If it is busy, cluttered, and disorganized it will reflect poorly.
April 21, 2022
Personalization Tips For Ads and Content
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Personalization Tips For Ads and Content.

Personalization calls out your key prospects to drives higher conversion. And as a result, engages your prospect directly to increase sales. Check out this short video on personalization works.
October 26, 2020
Sales Training and Development
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Sales Training and Development – Sell Yourself First

Whether the pitch is to a team, a client, an investor, or your spouse, you must sell yourself first. Sales training and development are key to this process.  Don’t work out the bugs in your vision on an unsuspected loved one, employee, prospect, or investor. Practice convincing yourself first, this process is like any other brainstorming. Get it all out first. Trim it up. Say it out loud. Adjust and work on it until you know you have it right. If you know you need to start this process now, you're in the right place. We will help.
April 21, 2022
want to win business
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Sales Training – Do you Want to Win More Business?

If you want your sales team to win you more business, stop treating advertising and sales like one department in your company or endeavor. Advertising and marketing are there to aid a proactive sales team. Not to replace their efforts.  Here are some tips to help your team win more sales.
October 23, 2020
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DOMINATE NOW Available on Amazon!

Dominate, The Best $18 You Will Ever Spend on Marketing. I wrote the book Dominate for everyone who...
April 15, 2022
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Are You a Lean Marketer?

Lean marketing is a mindset that allows a business to grow even during the most challenging times. A Lean Marketer knows that growth is earned through creativity, planning, intelligent CPI measurement, and the use of that data to mold your campaigns.  Take the blinders off and watch your sales explode.   Whether you are just beginning [...]
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