Is your Digital Marketing Strategy Working for You?
If not, where is your brand falling short?With years as a digital marketing strategy expert, we help businesses increase their conversions and improve sales.This guide will get you started on building your brand in search, social, and most importantly sales.A value proposition is a statement that answers [...]
Testimonial Strategy – A Guide to Increasing Your Conversion Rates.
A great product or service that people need and a good website are not enough. Prospective buyers are brutally skeptical. Use customer testimonials to build credibility to create trust with prospects and turn them into customers.More and more prospects rely on testimonials and reviews to [...]
Here is Our List of Top Local Social Media Marketing Agencies and Why We Chose Them.
Social media has been in the news a lot this year, for better or for worse. It’s a fixture in the lives of most Americans. As such in business we ignore social media marketing at our own peril. Particularly since [...]
How to Create a Billion Dollar Business 101, By Jamie Kern Lima.
Inspiration is like a spark that enables us to do and continue in life. Sometimes we can get them from a person we meet, place we visit, movies we watch, and more. But could you believe that there\’s someone who got inspiration from an [...]
Sara Blakley Provided a Masterclass In Lean marketing
Many of us hear the advice of the sages \”do what makes you happy\”. Some of us even apply this in finding ourselves and connecting our passion, while others use this as an inspiration to build a business. Normally, we see people blossom where they are planted, Ie [...]
Wellness Rituals. When there is something you know you need to do, for example prospecting for new clients as a salesperson, it’s very useful to connect that process to a reward. For example, if you love your 10 am coffee. Make sure it’s connected to a 9 am power hour of dialing for new opportunities. You reward yourself for your power hour of prospecting with a 9 am coffee.
How to Leverage Video Marketing for Search and Social Media Success
According to studies conducted in 2018, forty-seven percent of Americans prefer to watch than reading. This trend is accelerating, if you want to get noticed, and make friends with the camera, video marketing will help you win more business. More people prefer to watch videos [...]
A Call To Action CTA is why you click. Have you ever seen an email or an ad, and it is so convincing that you clicked on it when you had no intention of looking? That is a killer call to action. As a business owner, that is the response you want when someone sees a piece of your digital marketing materials.
With Marketing and Newsjacking Attention is King.
Newsjacking and the Attention is everything world. As the attention of your prospects shifts so goes the flow of money in the business. Eyes on a page serve as the fuel to the machine. Most of the time paid ad sources to control the flow of new prospects. Just [...]
Go McIntyre\’s marketing glossary is filled with tons of marketing terminology. Use the marketing glossary below to clarify any confusing lingo in marketing, advertising and more.
Adwords (Google) – A program that is used to place ads on Google search results pages. Adwords is the main platform for PPC (Pay Per Click) Advertising.
Analytics – A [...]
Marketing is about getting the right message, to the right audience, at the right time. There is no “right” message for everyone so as you broaden your audience you dilute the message. Then before you know it your campaign isn’t performing.
Every business owner dreams of their brand dominating the marketplace. That’s the clear target of every entrepreneur. Unfortunately, brands don\’t just boom overnight. Only a few can apply that magical combination and great deliverables and the best marketing strategy to create market dominance. Speaking of the best marketing strategy, you might have heard of Don Miller [...]
Copywriting is everywhere from ads, movies, articles you read, even the podcasts you listen to. Every form of content is centered around great copy. There is a significant difference between words and copywriting. Great copywriting informs and engages your audience. Using great content and copy will help your business dominate your marketplace.
When it comes to branding color choices for your brand are an integral part of success. Brand colors are seen in logos, websites, social media, emails, tradeshows, marketing, and storefronts. They are a huge part of the creation of your brand. Studies have shown that 85% of consumers base their purchasing decisions on color. What [...]