Our Blog

April 15, 2022
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Improve Your Digital Marketing Strategy and Increase Sales.

Is your Digital Marketing Strategy Working for You? If not, where is your brand falling short?With years as a digital marketing strategy expert, we help businesses increase their conversions and improve sales.This guide will get you started on building your brand in search, social, and most importantly sales.A value proposition is a statement that answers [...]
April 21, 2022
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A Simple and Highly Effective Testimonial Strategy You Can Use to Grow Your Brand

Testimonial Strategy – A Guide to Increasing Your Conversion Rates. A great product or service that people need and a good website are not enough. Prospective buyers are brutally skeptical. Use customer testimonials to build credibility to create trust with prospects and turn them into customers.More and more prospects rely on testimonials and reviews to [...]
April 22, 2022
top 10 social media marketing agencies in Carlsbad
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Top 10 Social Media Marketing Agencies in Carlsbad

Here is Our List of Top Local Social Media Marketing Agencies and Why We Chose Them. Social media has been in the news a lot this year, for better or for worse.  It’s a fixture in the lives of most Americans. As such in business we ignore social media marketing at our own peril.  Particularly since [...]
April 22, 2022
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How A Squirrel Helped Create A Billion Dollar Business

How to Create a Billion Dollar Business 101, By Jamie Kern Lima. Inspiration is like a spark that enables us to do and continue in life. Sometimes we can get them from a person we meet, place we visit, movies we watch, and more. But could you believe that there\’s someone who got inspiration from an [...]
April 22, 2022
ultimate masterclass in lean marketing
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Sara Blakely the Ultimate Masterclass in Lean Marketing

Sara Blakley Provided a Masterclass In Lean marketing Many of us hear the advice of the sages \”do what makes you happy\”. Some of us even apply this in finding ourselves and connecting our passion, while others use this as an inspiration to build a business. Normally, we see people blossom where they are planted, Ie [...]
December 8, 2020
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Wellness – Turn Your Rituals into Rewards.

Wellness Rituals.  When there is something you know you need to do, for example prospecting for new clients as a salesperson, it’s very useful to connect that process to a reward. For example, if you love your 10 am coffee. Make sure it’s connected to a 9 am power hour of dialing for new opportunities. You reward yourself for your power hour of prospecting with a 9 am coffee.
April 22, 2022
Video Marketing Lead Generation
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Todd Hartley: How To Leverage Video Marketing For Search And Lead Generation

How to Leverage Video Marketing for Search and Social Media Success According to studies conducted in 2018, forty-seven percent of Americans prefer to watch than reading. This trend is accelerating, if you want to get noticed, and make friends with the camera, video marketing will help you win more business.  More people prefer to watch videos [...]
April 15, 2022
copywriting and content marketing
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Lean Marketing – 8 Weeks To Excellence

We love copywriting and content. A great story and a compelling call to action will always drive sales.
April 14, 2022
call to action cta
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Creating an Effective (Killer) Call to Action CTA

A Call To Action CTA is why you click.  Have you ever seen an email or an ad, and it is so convincing that you clicked on it when you had no intention of looking?  That is a killer call to action.  As a business owner, that is the response you want when someone sees a piece of your digital marketing materials.
April 21, 2022
Brand Management, Creating Consistency
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Brand Management, Creating Consistency.

Brand Management.  Check out this short video I created detailing how to keep your brand image consistent.
April 25, 2022
newsjacking what david meerman scott taught us about marketing
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Newsjacking: What David Meerman Scott Taught Us About Marketing

With Marketing and Newsjacking Attention is King. Newsjacking and the Attention is everything world.  As the attention of your prospects shifts so goes the flow of money in the business. Eyes on a page serve as the fuel to the machine.  Most of the time paid ad sources to control the flow of new prospects.  Just [...]
April 14, 2022
Marketing Glossary
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Marketing Glossary

Go McIntyre\’s marketing glossary is filled with tons of marketing terminology. Use the marketing glossary below to clarify any confusing lingo in marketing, advertising and more. Marketing Glossary Adwords (Google) – A program that is used to place ads on Google search results pages. Adwords is the main platform for PPC (Pay Per Click) Advertising. Analytics – A [...]
March 23, 2021
SEO 5 Easy Tips That Can Lead to Immediate Profit
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SEO – 5 Easy Tips That Can Lead to Immediate Profit

SEO tips are a dime a dozen.  Here’s 4 cents worth.  Seriously though after 10 years managing of large SEO campaigns, here are some tips.
April 14, 2022
target audience marketing
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Marketing 101, Everyone is Not Your Target Audience!

Marketing is about getting the right message, to the right audience, at the right time.  There is no “right” message for everyone so as you broaden your audience you dilute the message.  Then before you know it your campaign isn’t performing.
March 23, 2021
Gomcintyre agency
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Email Marketing, How I Created One Million Leads

Email Marketing is not dead, in fact, one of the least expensive ways to generate business.  Email marketing boasts...
April 14, 2022
digital marketing agency meets business consultancy
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Digital Marketing Strategy, a 12-Month Campaign!

Getting long-lasting results in marketing takes time and a long-term digital marketing strategy. 
April 22, 2022
building a story brand
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Building A Story Brand: Why Don Miller’s Process Works

Every business owner dreams of their brand dominating the marketplace.  That’s the clear target of every entrepreneur. Unfortunately, brands don\’t just boom overnight. Only a few can apply that magical combination and great deliverables and the best marketing strategy to create market dominance.  Speaking of the best marketing strategy, you might have heard of Don Miller [...]
April 14, 2022
Great Copywriting to Maximize Profit
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Great Copy Writing to Maximize Profit

Copywriting is everywhere from ads, movies, articles you read, even the podcasts you listen to.  Every form of content is centered around great copy.  There is a significant difference between words and copywriting. Great copywriting informs and engages your audience.  Using great content and copy will help your business dominate your marketplace.
April 21, 2022
Conversion Optimization Strategies
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Conversion Optimization Strategies

Conversion Optimization lowers the CPA in your marketing campaigns. So watch this short video to provide tips to help your marketing campaigns perform better.  Also, check out our YouTube channel Here!
June 1, 2021
National Excellence Award
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2020 National Excellence Award Winner!

Check this out! Just given the Upcity National Excellence Award again this year for Digital Marketing!
April 21, 2022
Picking Brand Colors
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Brand Colors are More Important Than You May Realize

When it comes to branding color choices for your brand are an integral part of success. Brand colors are seen in logos, websites, social media, emails, tradeshows, marketing, and storefronts. They are a huge part of the creation of your brand. Studies have shown that 85% of consumers base their purchasing decisions on color. What [...]
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